Propose a Conceptual Model of Adaptive Competitive Intelligence (ACI)

In recent years, competitive changes and pressure on business environment have increased importance of competitive fields. Competitive intelligence is one of the commercial tools available in this field. It extracts helpful information from competitive environment and, after accurate analysis, generates effective strategies for the organization. High speed of changes, uncertainty, complexity and so on are among the characteristics of competitive environments. Consequently, approach of competitive intelligence must be adaptable to any kind of changes occurring in the competitive environment. In this paper, a conceptual model was presented for adaptive competitive intelligence. The proposed model which was a conceptual model was evaluated along the paper and the results were discussed. Increasing sustainability of competitive power was one of the most important outcomes of the recommended model. Propose a Conceptual Model of Adaptive Competitive Intelligence (ACI)